Hi, I’m allie sundet.
I’ve spent my career inside brands that invest in people and the planet, proving that doing good and growing revenue are possible.
As the founder of Zorya Marketing Studio, I bring 12+ years of hands-on marketing leadership to mission-driven organizations, CPG brands, and lean teams. I understand the reality of tight budgets, limited capacity, and high expectations firsthand, and have built a career turning those constraints into resourceful, high-impact marketing.
Zorya (Зоря) is the Ukrainian word for “dawn,” a symbol of new beginnings. The name reflects my Ukrainian heritage and was inspired by my mom’s entrepreneurial endeavors, which showed me what it looks like to build something of your own with grit, creativity, and heart. I chose “dawn” for brands that are ready to wake up to a new, equitable future for all.
I have led marketing functions that told stories audiences deeply cared about, built brand presence from the ground up, and turned marketing strategies into measurable revenue growth. I am convinced that marketing can be a genuine force for good which is why I earned an MBA through a social impact business program.
Now, I’m channeling everything I’ve learned, the wins and the scrappy workarounds, into helping other mission-driven brands grow with the same intention.
When I’m not deep in a client's brand strategy, you'll find me exploring Chicago with my toddler or hunting for finds at thrift stores.
I am available for in-person meetings across Chicagoland or virtual collaboration.
My Approach
It all begins with a mission. Maybe you're building a product that gives back. Maybe you're scaling a brand that was never meant to cut corners on people or the planet. Or maybe you just know your work matters, and you're ready for the world to know it too. Whatever stage you're in, how you tell that story is what turns belief into growth.
define it
We'll start by getting honest about where you're headed. Together, we'll define marketing goals that actually fit your stage, your team, and your bandwidth.
simplify it
A good strategy means nothing if it's too complicated to run. We'll work together to simplify your marketing processes so they're clear, repeatable, and easy to execute, whether that's you running them solo or handing them off to someone else down the line.
clarify it
The strongest marketing starts with the truth of why you exist, said simply enough that anyone can repeat it back. From there, we'll collaborate on sustainable marketing solutions you know you can actually implement.
grow it
From there, it's about turning that story into campaigns, content, and partnerships that bring the right people in and keep them around for the long haul.